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Our story

Creative vision.
Italian artistry.

IuMi Studio in Milan: meeting room with olive green velvet chairs, an oval table, a painted mural wall and framed watercolour illustrations

IuMi Studio, Milano

The philosophy

IuMi Studio is a design and branding studio with an in-house printing atelier, based in Milan. Our team of art directors, graphic designers and illustrators creates bespoke identities for weddings and celebrations, bringing design and production together from the very first sketch.

Founded by Iulia Gulpe, the studio brings an art director’s eye to every project: a sense of the whole, an instinct for character and a commitment to the smallest detail.

Iulia Gulpe, founder and creative director of IuMi Studio

Iulia Gulpe

IuMi Studio was born from a personal experience. Iulia, who holds a degree in Graphic Design from IED Turin, worked as an Art Director for companies such as Ferrero and Satispay, where she refined an approach that brings creativity and strategy together.

While planning her own wedding she realised what was missing: a place where couples and wedding planners could see and touch materials, papers and ideas first-hand, and build a truly bespoke visual identity. In 2015 she founded IuMi Studio to offer exactly that. Today she leads the creative direction of the studio and of every project, works with leading international wedding planners and brings the same method from weddings to private and brand events.

Iulia Gulpe
Founder & Creative Director
LinkedIn

Luigi Tabasso

Luigi joined IuMi Studio in July 2026 to lead its development on the commercial, strategic and operational side. He comes from twenty years at the major digital platforms: he worked at Google, was among the first employees of Meta in Italy and opened Pinterest’s Italian office.

At IuMi Studio he looks after partnerships with planners, hotels and brands, the organisation of the studio and its growth, so that the creative side can stay free to do what it does best.

Luigi Tabasso
Managing Director
LinkedIn
Luigi Tabasso, managing director of IuMi Studio
What we believe
I.

Craft over speed

We never rush a project. Every element is considered, refined and produced to the highest standard, because your wedding deserves nothing less.

II.

Listening first

Before we draw a single line, we listen. Your story, your venue, your aesthetic — these are the raw material of every design we create.

III.

Details that last

Your stationery should still feel beautiful ten years from now. We design for longevity, not for the moment.

We design the details your guests will carry in their hearts forever.
About IuMi Studio | Event Branding Studio in Milan since 2015